A lot of business books and blogs I read when I was starting out on my edupreneurial adventure talked about making your current employer your first customer or client. Like any entrepreneur, edupreneurs can do the same!
Anyone in education knows how stingy schools can be with their budgets. And rightfully so! Schools have a lot of expenditures to make sure students needs are met. But that makes it difficult for new contractors and outside work to get a foothold.
You can drop resumes at booths and tables at conferences, make phone calls, send emails, but what if the better answer was right in front of you all along?
Rather than cold emailing a school and trying to convince an administration that doesn’t know you or has never worked with you that you’re worth part of their discretionary spending, ask the people who already know you.
Assuming you have a good reputation with them, the administration that knows you is way more likely to hire you! Then, not only do you have money coming in, you also have a reference for future schools and institutions to see when they view your resume or client list.
Somethings to consider:
Show that you’ve developed this idea in order to help. If your service offers something you find lacking or in need of improvement in education, chances are your school could benefit from this service too. The trick is: how can you offer this service without offending an administration you’ve worked closely with?
Is there staff that would speak on your behalf? Testimonials are always good, even with people who know you. Sometimes administration can be pretty removed from the everyday, so having teachers, therapists, and teaching assistants willing to say how interested they are in you and your service can be helpful in securing a contract.
Would you be willing to offer a reduced rate? The first client is an important get and the familiarity with this school can give you some wiggle room to negotiate, but it can also give them that same wiggle room. Make sure you have a bottom line that you won’t go lower than before you start talks!
What can your school do for you that you can’t do on your own? You can take this any direction you want: school culture, professional development, health care, money. One big thing for me was the financing to attend and present at education conferences. Make a list of 5 things that your school can offer you that would help sweeten the deal if the budget really does require them to go lower than you’d like.