There’s the old saying, "the early bird gets the worm." While the twenty-four hour nature of the world today renders that a bit invalid, in education and the education market that phrase still holds true.
Everyone who works in schools: teachers, administrators, staff, custodians, etc. knows how it feels to get up early. Making the shift from an edupreneur didn’t change my natural (or real) alarm clock as I still find myself waking up before sunrise most days.
This skill is useful though, not only in terms of time management and efficiency, but in keeping me in the same time frame as my market.
I know if I send an email in the morning it’ll be answered faster than one sent in the afternoon because so many teachers check their emails as part of prep before school starts.
So if I want to blast out a newsletter with important information or a deal, I'll be creating content at the same time my audience is ready to interact with it.
It’s little tricks like this that allow me to stay ahead and make sure I’m speaking to my intended audience.
Think about what you know about your corner of the education world:
Maybe you're a social worker and know specifics about the timing of parent and caregiver phone calls.
Maybe you have an understanding of the organizational skills and prioritizing of an administrator.
Whatever it is, leverage that time so that you and your customers can make the most of it!